TY  - GEN
AU  - Davis, John A
TI  - Measuring marketing: 110+key metrics every marketer needs
SN  - 9781118153741
PY  - 2012///
CY  - Weinheim
PB  - John Wiley & Sons
KW  - Marketing - Planning metrics
KW  - Advertising - Promotion metrics
KW  - Sales metrics
ER  -