Kunreuther, Howard C <br/><br/>
Insurance and behavioral economics   improving decisions in the most misunderstood industry                       

 - New York  Cambridge University Press  2013 
 - xii, 329p. 
<br/><br/><label>ISBN: </label>9780521608268 
<br/><br/><label>Subjects--Index Terms: </label>Risk insurance  Insurance - Decision making Consumer behaviour 
<br/><br/><label>Universal Decimal Class. No.: </label>368.025.6  / KUN