Spiller, Lisa D <br/><br/>
Contemporary direct and interactive marketing 
Lisa D Spiller and Martin Baier 
 - 2nd ed. 
 - New Delhi  Dorling kindersly  2011 
 - xxvi, 447p. 
<br/><br/><label>ISBN: </label>9788131730997 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Direct marketing 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / SPI