Subhashini Kaul <br/><br/>
Experiential marketing   myths and realities 

 - New Delhi  Viva Books  2010 
 - vii, 108p. 
<br/><br/><label>ISBN: </label>9788130914756 
<br/><br/><label>Subjects--Index Terms: </label>Experimental marketing Sales promotion Marketing focus 
<br/><br/><label>Universal Decimal Class. No.: </label>658.821  / SUB