Du Plessis, Erik  <br/><br/>
Branded mind  what neuroscience really tells us about puzzle of the brain and brand  

 - New Delhi  Kogan Page  2011 
 - xvii, 251p. 
<br/><br/><label>ISBN: </label>9780749461256 
<br/><br/><label>Subjects--Index Terms: </label>Neuromarketing Advertising - Psychological aspects Marketing - Psychological aspects Branding 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8:159.9  / DUP