Kapferer,  Jean-Noel <br/><br/>
New strategic brand management  creating and sustaining brand equity long term 

 - 5 
 - New Delhi  Kogan Page  2009 
 - xv, 560p. 
<br/><br/><label>ISBN: </label>9788175544406 
<br/><br/><label>Subjects--Index Terms: </label>Brand management Brand equity Brand diversity Brand architecture 
<br/><br/><label>Universal Decimal Class. No.: </label>658.626  / KAP