Neetha J. Eappen <br/><br/>
Service provider switching   a study on the switching process in retail banking 
Neetha J. Eappen; guided by K.B. Pavithran 
 - Kochi  School of management studies, CUSAT  2014 
 - 339p. 
<br/><br/><label>Subjects--Index Terms: </label>Retail banking industry Switching triggers - Banking industry Service switching - Banking industry Service quality - Banking industry 
<br/><br/><label>Universal Decimal Class. No.: </label>336.717.111  / NEE T