Jazeela, M. <br/><br/>
Customer perception of banking products and services in Kerala with reference to specific customer segments in the urban area 
h reference to specific customer segments in the urban area 
 - Kochi  Dept. of management studies - CUSAT  2001 
 - 426p. 
<br/><br/> Guide: Sankaranarayanan, K.C.<br/><br/>Thesis (Ph.D), CUSAT, 2001 
<br/><br/><label>Subjects--Index Terms: </label>Business management   Privste financial management. Financial administration of enterprises  Guide: Sankaranarayanan, K.C. 
<br/><br/><label>Universal Decimal Class. No.: </label>658.15:332.1  / JAZ