Madhusoodanan Pillai, P. <br/><br/>
Management of newspaper industry in Kerala with special reference to marketing 

 - Cochin  School of Management Studies - CUSAT  1993 
 - 269p. 
<br/><br/> Guide : Chandrasekharan Pillai, N.<br/><br/>Thesis (Ph.D), CUSAT, 1993 
<br/><br/><label>Subjects--Index Terms: </label>Business Management  Marketing  Guide : Chandrasekharean Pillai, N. 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8:07(548.3)  / MAD