TY  - BOOK
AU  - Shimp, Terence A.
AU  - De Lozier, M. Wyne
TI  -  Promotion management and marketing communications
U1  - 658.82 
PY  - 1986///
CY  - New York
PB  - Dryden
KW  - Communication-marketing
KW  - Sales promotion & marketing communications
ER  -