Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler 
 - 12th ed. 
 - Delhi  Pearson Education  2006 
 - xxxix, 2006 
<br/><br/><label>ISBN: </label>8177586904 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT, 1-2