Sheth, Jagadish N. <br/><br/>
Models of buyer behaviour  conceptual, quantitative and empirical 

 - New York  Harper & Row  1974 
 - xiii, 441p. 
<br/><br/><label>ISBN: </label>006046092X 
<br/><br/><label>Subjects--Index Terms: </label>Models  Mathematical models  Market segmentation  Consumers- addresses 
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / SHE