TY  - BOOK
AU  - Sheth, Jagadish N.
TI  - Models of buyer behaviour: conceptual, quantitative and empirical
SN  - 006046092X
U1  - 658.834 2 
PY  - 1974///
CY  - New York
PB  - Harper & Row
KW  - Models
KW  - Mathematical models
KW  - Market segmentation
KW  - Consumers- addresses
ER  -