Bose, Biplab S <br/><br/>
Handbook of Marketing Management 

 - 1st ed. 
 - Mumbai  Himalaya  1998 
 - 1187p. 
<br/><br/><label>ISBN: </label>8174934391 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management  
<br/><br/><label>Dewey Class. No.: </label>658. 800 3 Bos  / BOS