TY  - BOOK
AU  - Jones, Fred M.
TI  - Introduction to marketing management
U1  - 658.8 
PY  - 1964///
CY  - New York
PB  - Appleton-Century-Crafts
KW  -  Marketing management
KW  -  Market dynamics
KW  -  Market research
KW  -  Price policies
ER  -