Boyd, Harper W. <br/><br/>
Promotion  a behavioral view 

 - New Jersey  Prentice Hall  1967 
 - 115p    
<br/><br/> X:51 K717 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management  
<br/><br/><label>Dewey Class. No.: </label>658.82  / BOY