TY  - BOOK
AU  - Green, Paul E. 
AU  - Frank, Ronald E.
TI  -  A manager's guide to marketing research: survey of recent development 
T2  - Managers guide series
U1  - 658.83 
PY  - 1967///
CY  - London
PB  - John Wiley
KW  -  Marketing research
N1  - X:51 K78
ER  -