TY  - BOOK
AU  - Luick, John F.
AU  - Ziegler, William Lee
TI  - Sales promotion and modern merchandising
U1  - 658.82 
PY  - 1968///
CY  - London
PB  - Mc Graw Hill
KW  -  Sales promotion
N1  - X:51 K815
ER  -