Willsmer, Ray L. <br/><br/>
Directing the marketing effort 

 - London  Staples  1971 
 - 469p. 
<br/><br/> X:51 L12 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL