TY  - BOOK
AU  - Turner, Howard M. 
TI  - People motivators: consumer and sales incentives in modern marketing
U1  - 658.314 
PY  - 1973///
CY  - New York
PB  - Mc graw hill book comapny
KW  -  sales promotion
KW  -  marketing
KW  -  motivation
ER  -