Weilbacher, William M. <br/><br/>
Marketing management cases  planning and executing marketing strategy/2e 

 - 2nd ed. 
 - New York  Macmillian publishing  1975 
 -   xii, 387p. 
<br/><br/><label>Subjects--Index Terms: </label>Case studies   Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WEI