Ranganadha, Sripati <br/><br/>
Textbook of marketing management 

 - New Delhi  S.chand & company   1983 
 - viii, 304p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAN