Ring, Lawrence J. <br/><br/>
Decisions in marketing  cases and text/2e 

 - 2nd ed. 
 - Homewood  Richard D. Irwin  1989 
<br/><br/><label>Subjects--Index Terms: </label>Case studies   Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIN