TY  - BOOK
AU  - Dalrymple, Douglas J 
AU  - Parson, Leenald J.
TI  - Cases in marketing management
SN  - 0471547468
U1  - 658.8 
PY  - 1992///
CY  - New York
PB  - John Wiley & sons
KW  - Marketing management
N1  - X:51 N2994
ER  -