Baker, Michael J. <br/><br/>
Marketing theory and practice 

 - 3rd ed. 
 - Hound mills  Macmillan press  1995 
 - xii, 442p.  Book  
<br/><br/> X:51 N53 
<br/><br/><label>ISBN: </label>0333641817 
<br/><br/><label>Subjects--Index Terms: </label>Marketing theory and practice  
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK