TY  - BOOK
AU  - Berkowitz, Eric N. 
AU  - Kerin, Roger A
AU  - Ruderlius, William
TI  - Marketing
SN  - 0256189684
U1  - 658. 8 
PY  - 1997///
CY  - New York
PB  - Mc Graw Hill
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
N1  - X:51 N795
ER  -