TY  - BOOK
AU  - Churchill, Gilbert A. 
AU  - Peter, J. Paul
TI  - Marketing: Creating value for customers
T2  - The Irwin series in marketing
SN  - 0256228779
U1  - 658 
PY  - 1998///
CY  - Baston
PB  - Irwin McGraw Hill
KW  - Marketing-management
N1  - X:51 N84
ER  -