Blythe, Jim <br/><br/>
Essentials of marketing 

 - London  Pitman publishing  1998 
 - xiii, 257p. 
<br/><br/> X:51 N87  Includes index 
<br/><br/><label>ISBN: </label>0273630210 
<br/><br/><label>Subjects--Index Terms: </label>Marketing - essentials  
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY