TY  - BOOK
AU  - Blythe, Jim
TI  - Essentials of marketing
SN  - 0273630210
U1  - 658.8 
PY  - 1998///
CY  - London
PB  - Pitman publishing
KW  - Marketing - essentials
N1  - X:51 N87  Includes index
ER  -