Boyd, Harper W. <br/><br/>
Promotion  a behavioural view 

 - New Jersey  Prentice Hall InC  1967 
 - viii,115p. 
 - Prentice hall foundation of marketing series .
<br/><br/><label>Subjects--Index Terms: </label>Promotion process 
<br/><br/><label>Dewey Class. No.: </label>658.314 2  / BOY