TY  - BOOK
AU  - Crosby, John V.
TI  - Managing the big sale: a relational approach to marketing strategies, tactics and selling
SN  - 084423427
U1  - 658.85 
PY  - 1993///
CY  - Illinois
PB  - NTc business books
KW  - Selling -key accounts-management
KW  - Sales management
KW  - Marketing management
N1  - X:512 N61
ER  -