Edwards, Charles M. <br/><br/>
Retail advertising and sales promotion 

 - 3rd ed. 
 - New Jersey  Prentice-hall  1959 
 - xii, 705p. 
<br/><br/><label>Subjects--Index Terms: </label>Retail advertising  Sales promotion 
<br/><br/><label>Dewey Class. No.: </label>659.131  4  / EDW