Messner, Fredrick R. <br/><br/>
Industrial advertising   planning, creating, evaluating and merchandising if more effectively 

 - New York  McGraw Hill  1963 
 - xxii, 314p. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Index Terms: </label>Industrial advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MES