Kapferner, Jean-Noel <br/><br/>
Strategic brand management  new approaches to creating and evaluating brand equity 

 - New York  Free press  1992 
 - v, 339p.  Book  
<br/><br/> Includes index 
<br/><br/><label>Subjects--Index Terms: </label>Brand name product - management  
<br/><br/><label>Dewey Class. No.: </label>659.1  / KAP