TY  - BOOK
AU  - Upshaw, Lynn B.
TI  - Building brand identity: a strategy for success in a hostile marketplace
SN  - 047104220x
U1  - 658.827 
PY  - 1995///
CY  - NewYork
PB  - John wiley & sons
KW  - Brand identity
KW  - Brand and trade marks
N1  - X:513 N5
ER  -