Jones, John Philip <br/><br/>
What's in a brand?    building equity through advertising 

 - New Delhi  Tata McGraw-Hill   1998 
 - xxiii, 335p. 
<br/><br/><label>ISBN: </label>0074632019 
<br/><br/><label>Subjects--Index Terms: </label>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JON