Bergh, Bruce G. Vanden <br/><br/>
Advertising Principles  Choice Challenge Change 

 - USA  NTC business books  1999 
 - xxii, 582p.  Book  
<br/><br/> X:513 N9 
<br/><br/><label>ISBN: </label>0844229903 
<br/><br/><label>Subjects--Index Terms: </label>Advertising-marketing  
<br/><br/><label>Dewey Class. No.: </label>659.1  / BER