TY  - BOOK
AU  - Bergh, Bruce G. Vanden
AU  - Katz, Helen
TI  - Advertising Principles: Choice Challenge Change
SN  - 0844229903
U1  - 659.1 
PY  - 1999///
CY  - USA
PB  - NTC business books
KW  - Advertising-marketing
N1  - X:513 N9
ER  -