Moore, William L <br/><br/>
Product planning and management:\  designing  and delevering value 

 - New York  McGraw hill  1993 
 - xiv, 542p.  Book  
<br/><br/> X:514 N3 
<br/><br/><label>ISBN: </label>0071127402 
<br/><br/><label>Subjects--Index Terms: </label>Product planning   Product management 
<br/><br/><label>Dewey Class. No.: </label>658.503 8  / MOO