TY  - BOOK
AU  - Moore, William L
AU  - Pessemier, Edgar A.
TI  - Product planning and management:\: designing  and delevering value
SN  - 0071127402
U1  - 658.503 8 
PY  - 1993///
CY  - New York
PB  - McGraw hill
KW  -  Product planning
KW  -  Product management
N1  - X:514 N3
ER  -