Ramaswami, V.S <br/><br/>
Marketing management  planning, implementation and control : the Indian context 

 - 2nd ed. 
 - New Delhi  Mc MIllan  1995 
 - 624p.  Book  
<br/><br/> School of Management Studies- Commerce 
<br/><br/><label>ISBN: </label>0333924398 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM;1