TY  - BOOK
AU  - Ramaswami, V.S
TI  - Marketing management: planning, implementation and control : the Indian context
SN  - 0333924398
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Mc MIllan
KW  - Marketing management
N1  - School of Management Studies- Commerce
ER  -