TY  - BOOK
AU  - Panwar, J. S.
TI  - Marketing in the new era : combating competition in a globalizing economy
SN  - 8170366348
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Response
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
N1  - School of Management Studies- Commerce
ER  -