Kotler, Philip <br/><br/>
Marketing management  analysis, planning, implementation and control 

 - 9th ed. 
 - New Delhi  Prentice-Hall of India  1998 
 - xxxvii, 789p  Book  
<br/><br/> School of Management Studies- Commerce 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management  Marketing insight  Marketing memo  Sales management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT;3