TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation and control
SN  - 8120311787
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing management
KW  - Marketing insight
KW  - Marketing memo
KW  - Sales management
N1  - School of Management Studies- Commerce
ER  -