TY  - BOOK
AU  - Lehmann, Donald. R.
TI  - Product management/3ed
SN  - 0071154248
U1  - 658.56 
PY  - 2003///
CY  - New Delhi
PB  - Tata Mc-Graw-Hill
KW  - Product management
N1  - School of Management Studies
ER  -