Lilien, Gary L. <br/><br/>
Marketing models 

 - New Delhi  Prentice Hall  1999 
 - 803p.  Book  
<br/><br/> School of Management Studies 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL