Parry, Mark E. <br/><br/>
Strategic marketing management  a means-end approach 

 - New Delhi  Tata McGraw-Hill  2002 
 - 275p.  Book  
<br/><br/> School of Management Studies 
<br/><br/><label>Subjects--Index Terms: </label>Strategic Marketing  Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAR