Moser, Mike <br/><br/>
United we brand  how to create a cohesive brand that is seen, heard and remembered 

 - Boston  Harvard Business School Press  2003 
 - 163p.  Book  
<br/><br/> School of Management Studies 
<br/><br/><label>Subjects--Index Terms: </label>Brand 
<br/><br/><label>Dewey Class. No.: </label>658.827  / MOS