TY  - BOOK
AU  - Ahmed, Pervaiz K.
TI  - Internal marketing: tools and concepts for customer-focussed management
U1  - 658.812 
PY  - 2002///
CY  - Oxford
PB  - Butterworth
KW  - Internal marketing
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
N1  - School of Management Studies
ER  -